Beta launch of a new product focused business to business brand
A new client that was launching a new business venture contacted Sharp Thinking for some strategic marketing support.
Sharp Thinking recommended conducted some market research and developed a full competitor audit in an emerging market. From this Sharp Thinking developed a brand positioning, key messages and copy for the website using the market intelligence as the foundations.
A social media strategy and content calendar was devised for the year ahead which would steer mini campaigns, PR and blogs.