• nat sharp

The psychology of colour in branding

Updated: Dec 31, 2019

I just love this colour emotion guide developed by the Logo Company. Think about your brand and the communications you use. What colour does your brand say about you?

Colour influences how we feel

Whether you’re marketing a product or service, combinations of colours can influence how someone feels, thinks and behaves. According to a study by Loyola University Maryland, colour is registered by the brain before either images or typography. The same study found that colour can increase brand recognition by 80%.

Finding the right colour palette starts with the same key questions asked during the wider branding process:

1. What does your brand stand for? 

2. What message do you want to convey?

3. How can colour help tell the story?

4. Who is your target audience? 

Think about each of these questions to start developing your brand strategy. For more help have a look at my brand cheat sheet.

For further insights on brand colours, then have a peak at my blog article on the true meanings of different colours in branding or for a chat about your brand positioning then please contact me for a free 30 minute consultation.






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