How did I end up in marketing?
Some people accidentally end up in marketing. Not me, I was fascinated from being young. At university, I was fortunate enough to undertake a work placement at BA. Here, I had the honour of working with the Marketing Director. I loved every minute and learned from the best.
Where have I worked?
I spent 10 years in advertising working for the biggest London agencies. My work ranged from creating innovative lead generation campaigns to managing product launches.
Later I went 'in-house' where I worked in various roles developing marketing strategy and setting up marketing departments. I consulted at Vodafone where I created an award-winning social media strategy for their Enterprise business.
Who do I work with now?
Three years ago, I launched Sharp Thinking, to help small businesses with their marketing planning. Since then I've worked with brands in the print, corporate gifting, packaging, retail, healthcare, coaching and construction industry. I've helped with their marketing and brand strategy and digital marketing.
In my spare time, I'm a mentor for the Kent Foundation and lead the marketing for the School PTA which has over 500 children.
And away from work?
I'm a mum of two girls, wife to a creative hubby and we live in Tunbridge Wells. Prior to lockdown, each Saturday, you could find me at Park Run and I was training to run a half marathon which I hope to do this year.
Two years ago I took part in a triathlon as part of a local team fundraising for the music therapy charity 'Norfoff Robbins' - we managed to raise £16k! I'm always looking for a new challenge.
A unique blend of 20 years
experience both agency
and client-side using best
I'm in a well-placed position to help you having worked across all ends of the spectrum from start-ups to large corporates. I've set up a marketing department and
launched brands to market. I created the first enterprise social media strategy for Vodafone UK which has won an IPA award. Prior to this, I trained for 10 years at the most successful marketing agencies in London, working on O2, Hewlett Packard and American Express to name a few.
So why use Sharp Thinking?:
I’m proactive, practical and resourceful and will bring a fresh unbiased view to your business
My recommendations are always based on insight putting your customer at the heart of everything
An emphasis and flair on ROI, setting metrics and evaluation techniques at the outset
I’m methodical and thorough, with rigorous project management ensuring efficient delivery and access to a network of trusted experienced partners to fulfil your creative requirements