Passion for marketing
Right from my school days and then at university I’ve always loved marketing. I was fortunate to secure a work placement as part of my business degree at British Airways, working for the Marketing Director and loved every minute learning from the best. I went on to spend 10 years at some of the biggest advertising agencies in the UK gaining valuable experience creating and managing innovative lead generation campaigns and product launches for the likes of Hewlett Packard, Shell, O2 and American Express.
I then worked ‘in-house’ in various roles developing marketing strategies and setting up marketing departments for companies. This included creating an award-winning social media and thought leadership strategy for Vodafone. Learn more about my career history on Linked In.
The rise of Sharp Thinking
Fast forward to 2017 and I found myself offering business advice to mothers over coffee and cake, having taken time out from my career to start a family and raise my two girls. Discussing work challenges and how others could reach their business goals ignited a new spark in me.
I began looking for opportunities to use my business and marketing skills to help local organisations. I started working with our school PTA and developed a new marketing strategy which led to gaining £10,000 of fundraising in just four weeks. As I started generating more end results for people, I realised Sharp Thinking Marketing had arrived.
The Sharp Way
I set out to advise small businesses on marketing strategy, devising my own process called The Sharp Way. This follows the foundation processes of marketing planning in a way that’s practical and relevant to busy business owners. With a focus firmly on results, I help clients generate an ROI across all activities whilst building their brand for future success.
Good marketing practice starts with understanding your business and target market. What I found most rewarding was working alongside small business owners who were brilliant at their day jobs but had no marketing experience and no time to focus on anything else. Marketing had been on their to-do list, but they hadn't found the right support to guide them and deliver real results. And for some, marketing was confined to social media or a brochure with no pre-planning or measuring the ROI.
Giving back to the local community
As a family, we’ve needed support in moments of adversity, including a life-changing accident ten years ago. As a result, I firmly believe in giving back and I use my marketing and business skills to contribute wherever I can.
I’ve supported Monkey Music in Tunbridge Wells and Sevenoaks, helping raise £16,000 for the music therapy charity Nordoff Robbins using my business and marketing skills. I took part in the physical challenge too, a triathlon no less with three intense months of training!
Having been helped by more experienced colleagues throughout my career, mentoring is something I’ve been passionate about. So, two years ago I became a business mentor for the Kent Foundation, helping young entrepreneurs in Kent achieve their ambitions.
Last Christmas, I was touched by the story of a local charity Good Neighbours, who support the elderly. They’ve been hit hard by the pandemic with decreasing budgets and service cuts, so I wanted to do what I could. I ran two 5km back-to-back fun runs wearing a Santa outfit to fundraise and generate awareness of the charity. I was delighted when it was featured in The Kent and Sussex Courier too. And this summer, I've just completed my second triathlon raising over £1,500 for Cancer Research.
So why use Sharp Thinking?
I’m proactive, practical and resourceful using my 20+ years of experience in marketing
2021 Winner of the Local Business Awards for best marketing and PR organisation and 2022 finalist for Entrepreneur of the Year in The Times of Tunbridge Wells Business Awards
100% 5-star reviews on Google
My recommendations are always based on insight using techniques acquired from London marketing agencies putting your customer at the heart of everything
I'll bring a fresh, unbiased view for your business - I'm not an agency and trying to cross-sell you any services
I focus on ROI, setting metrics and evaluation techniques - no fluff or vague terminology
I provide peace of mind and flexibility for you to carry on running your business, knowing your marketing is being planned and you're getting closer to achieving your business objectives