How it all began
I was always drawn to marketing even at school. Then at university, I was fortunate enough to undertake a work placement as part of my business degree at British Airways. Here, I had the honour of working with the Marketing Director. I loved every minute and learned from the best.
Based in London, I spent 10 years working in the biggest advertising agencies and kept up my studies with a diploma in promotional marketing. Helping devise and manage innovative lead generation campaigns to managing product launches, I worked with Hewlett Packard, Shell, O2 and American Express to name a few.
Later I went 'in-house' where I worked in various roles developing marketing strategy and setting up marketing departments. This followed consulting at Vodafone where I created an award-winning social media and thought leadership strategy for their Enterprise business.
Creating Sharp Thinking
Four years ago, in amongst the mix of school runs, I found myself offering business advice to fellow mothers over coffee and cake. I’d taken time out from my 20 years in marketing to raise my two girls. Discussing work challenges and how others could reach their business goals ignited a new spark in me.
I began looking for opportunities to use my business and marketing skills to help local organisations. I started working with our school PTA and developed a new marketing strategy which led to gaining £10,000 of fundraising in just four weeks. I starting generating more case studies. And so in January 2018, Sharp Thinking Marketing was born.
Delivering The Sharp Way
Good marketing practice starts off with understanding your point of difference and target market. What I found most rewarding was working alongside small business owners who were brilliant at their day jobs but had no marketing experience and no time to focus on anything outside of running their business. Marketing had been on their to-do list, but they hadn't found the right person to guide them through the process and deliver real results. And for some, marketing was confined to social media or a brochure with no pre-planning or measuring the return on investment (ROI) of that activity.
I set out to advise small businesses on marketing strategy devising my own process called The Sharp Way. This uses the textbook foundation processes of marketing planning and strategy in a way that’s relevant to busy business owners. My focus would be firmly on results: helping clients generate an ROI across all activities whilst building their brand to set them up for future success.
Honesty and transparency
Sharp Thinking isn’t a marketing agency. You’ll be choosing me alone to brief, manage and recommend the right marketing strategy and activity for your business.
I use a network of trusted, talented marketing partners who specialise in a wide range of marketing disciplines, from website development to pay-per-click advertising. This way, I can offer you a one-to-one direct service of the highest quality, and call upon the right individuals for your needs as and when required.
I pride myself in delivering a service to you that’s thorough, honest, precise, and efficient. There’s no waffle, marketing jargon, red tape, or mediocrity. I’ve been a client myself, have worked at start-ups, and advertising agencies so am well placed to advise and guide you on your marketing.
I'll aim to make your budget go further so if I think you don’t need to spend in a particular area and can save costs from streamlining, I'll tell you. And I work in a transparent way that's beneficial for all parties - sending monthly timesheets and agreeing on a detailed scope of work – accountability, and goals are key.
Giving back to the local community
As a family, we’ve needed support in moments of adversity, including a life-changing accident ten years ago. As a result, I firmly believe in giving back and I use my marketing and business skills to contribute wherever I can.
I’ve supported Monkey Music in Tunbridge Wells and Sevenoaks, helping raise £16,000 for the music therapy charity Nordoff Robbins using my business and marketing skills. I took part in the physical challenge too, a triathlon no less with three intense months of training!
Having been helped by more experienced colleagues throughout my career, mentoring is something I’ve been passionate about. So, 18 months ago I became a business mentor for the Kent Foundation, helping young entrepreneurs in Kent achieve their ambitions.
Last Christmas, I was touched by the story of a local charity Good Neighbours, who support the elderly. They’ve been hit hard by the pandemic with decreasing budgets and service cuts, so I wanted to do what I could. I ran two 5km back-to-back fun runs wearing a Santa outfit to fundraise and generate awareness of the charity. I was delighted when it was picked up in The Kent and Sussex Courier too.
“I'd like to thank all my clients and suppliers for coming on the journey with me and can't wait to continue to keep supporting business owners to be the best they can be.”
So why use Sharp Thinking?
I’m proactive, practical and resourceful using my 20 years of experience in marketing
My recommendations are always based on insight putting your customer at the heart of everything and will bring a fresh unbiased view to your business
An emphasis and flair on ROI, setting metrics and evaluation techniques at the very outset
Gives you the flexibility to carry on running your business, avoiding headcount with the peace of mind your marketing is being managed