Unleash the power of marketing: your path to success
With a lifelong love for marketing, I’ve accumulated extensive experience working with top brands through to start ups. From my early days at British Airways to my time at leading London advertising agencies, I’ve honed my skills in developing successful sales and marketing strategies and launching products for major companies such as Hewlett Packard, Shell, and O2. Notably, I developed an award-winning social media and thought leadership strategy for Vodafone. Learn more about my 20+ year career on LinkedIn.
Setting businesses on the right track with The Sharp Sales Equation
After taking a break to start a family, I discovered a new passion for helping others achieve their business goals. Through collaboration with local organisations, I’ve made a real impact by generating impressive results with a diverse range of organisations on both voluntary and commercial bases.
My mission is to advise businesses on sales and marketing strategy through my own process called The Sharp Sales Equation. This practical and relevant approach to sales and marketing planning is tailored to the needs of busy business owners using intelligence, insight, and impact.
By identifying the most profitable customer segments and accurately calculating return on investment, I provide solid recommendations. With a focus on data-driven insights, I ensure precision and eliminate wastage. Expect robust strategies that maximise efficiency when working with me.
Making a difference in the community
Facing adversity has instilled in me a belief in giving back. I leverage my marketing and business skills to contribute to local schools, charities, and community organisations and forge meaningful alliances that create a positive impact in my community. From helping school PTAs to dance schools overcome challenges and achieve their fundraising goals, I’m dedicated to using my marketing expertise to make a difference.
Fundraising for a worthy cause
Supporting charities is at the core of my values. I've actively contributed to both national and local charities, participating in physical challenges and organising events to raise funds for causes close to my heart. Read how I participated in two triathlons and most recently have worked with St Philips Church Community Larder.
Nurturing the next generation of entrepreneurs
Mentoring has been a significant part of my career journey, and I’m passionate about empowering young entrepreneurs. As a business mentor for the Kent Foundation, I’ve supported fitness businesses, production companies, and tech start-ups, helping the next generation succeed. Most recently, I’ve started working with The Skinners Kent Academy, offering marketing career guidance to students.
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Committed to sustainability
At Sharp Thinking, I understand the importance of sustainability. That's why I've completed two sustainability courses conducted by Small Business Britain in collaboration with Oxford Brookes Business School. As part of my commitment, I’ve pledged to become net zero. Learn more in the Sharp Thinking Sustainability Policy.
So why use Sharp Thinking?
With over 20 years of experience in marketing, I'm a proactive, practical, and resourceful professional. I'm proud to be the 2021 winner of the Local Business Awards for best marketing and PR organisation and a finalist for Entrepreneur of the Year in prestigious awards such as The Times of Tunbridge Wells Business Awards, National Business Awards, and National Business Women's Awards. Most recently I've been selected to be part of the esteemed SmallBiz100 by the Small Business Saturday UK team.
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My expertise has garnered me numerous 5-star reviews on Google and LinkedIn, showcasing the satisfaction and trust my clients have in my services. When providing recommendations, I draw on insights gained from working with London marketing agencies. Your customers are my priority, and I place them at the heart of every decision.
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As an independent consultant, I offer a fresh and unbiased perspective for your business. Unlike agencies, my goal is not to cross-sell any additional services or be retained. My focus lies in ensuring a solid return on investment for your marketing efforts. I believe in setting clear metrics and employing evaluation techniques, avoiding vague terminology.
By entrusting your marketing needs to me, you gain peace of mind and the ability to focus on running your business. I handle all the planning and strategising, bringing you closer to achieving your business objectives. Rest assured that your marketing is in capable hands, allowing you the flexibility and freedom to pursue your goals.