No matter whether you're a new business about
to launch, or a well-established company,
Sharp Thinking can help.
I provide marketing consultancy and support to small businesses on a flexible basis.
Microbusiness marketing planning packages
I understand that marketing is a big invesment for business owners, so I've launched tailored packages for small business owners to make marketing planning more accessible.
Do you have a marketing strategy which supports your business plan? Does your marketing need a change of direction? Are you about to launch a new product or service? All businesses need a coherent strategy which is embedded in their company. I can lead or support in this area having developed marketing strategies across different types of businesses.
No business can afford not to have a digital marketing strategy. People spend twice as much time online compared with 12 years ago. The way people buy has changed. For B2B audiences, digital marketing may focus on quality lead generation, whilst for B2C, it may attract people to your website and accelerate the buyers journey. Have you recently reviewed your SEO? It is recommended you review this once a quarter considering Google updates its algorithms over 500 times a year. Blogging is also an invaIuable tool. I can lead or support with all your digital marketing needs.
Do you need help with your campaigns? Do you have a strategy with clear objectives whether they are brand awareness, acquisition or retention led. Do you have a campaign calendar and identified the best times to rollout a campaign? Using best practice techniques from brief formulation, to campaign execution, together we'll identify the right channels, the right message, at the right time and to the right audience. Campaign metrics will be developed and a full campaign evaluation will be undertaken to calculate the ROI.
Does your business use social media? Do have presence using the right platforms? Do you have a clear strategy on how social media should be used? Do you have a content plan? Have clear guidelines been developed and applied? No matter what stage you're at, I can help. Start thinking now how social can help support your business. It is never too late.
A lot of organisations talk about being thought leaders. Do you have clear thought leadership objectives? Do you have a content plan? How will the content be used? I can help with developing a strategy and if required, implement it which will involve creation of marketing assets. So often businesses invest in thought leadership, but one of the pitfalls is ensuring this content is developed into engaging content and repurposed.
All businesses need a brand. Your brand needs to reflect the company ethos and be embedded into your business for it be successful on the outside. I can help with developing a brand positioning and brand identity. This may involve running a brand workshop and conducting market research.
Thought leadership content
As a growing area of marketing, thought leadership is crucial to the future of many organisations. However, developing content is time-consuming and requires the right skills. I can help lead or support in this area developing different assets from infographics, case studies and presentations.
Social media & blog content
Struggling with content for your social platforms and website blog? Do you need an extra pair of hands to ensure you post frequently? Use me an extension of your own team to create all your social content.
DROP ME A LINE NOW TO SEE IF I CAN HELP