Microbusiness marketing planning packages
We understand that marketing is a big investment for business owners, so we've launched tailored packages for small business owners to make marketing planning more accessible.
Do you have a marketing strategy which supports your business plan? Does your marketing need a change of direction? Are you about to launch a new product or service? All businesses need a coherent strategy which is embedded in their company. We can lead or support in this area having developed marketing strategies across different types of businesses.
No business can afford not to have a digital marketing strategy. People spend twice as much time online compared with 12 years ago. The way people buy has changed. For B2B audiences, digital marketing may focus on quality lead generation, whilst for B2C, it may attract people to your website and accelerate the buyers journey. Have you recently reviewed your SEO? It is recommended you review this once a quarter considering Google updates its algorithms over 500 times a year. Blogging is also an invaIuable tool. We can lead or support with all your digital marketing needs.
Do you need help with your campaigns? Do you have a strategy with clear measurable objectives? Using best practice techniques from brief formulation to campaign execution, together we'll identify the right channels, the right message, at the right time and to the right audience. Campaign metrics will be developed and a full campaign evaluation will be undertaken to calculate the ROI.
Does your business use social media? Are you using the right platforms? Do you have a clear strategy on how social media should be used and have adapted for each of the platforms? Do you have a content plan? No matter what stage you're at, we can help. Start thinking now how social media can help support your business. It is never too late.
A lot of businesses talk about being thought leaders. Do you have clear thought leadership objectives? Do you have a content plan? How will the content be used? We can help with developing a strategy and implementation plan. So often businesses invest in thought leadership, but one of the pitfalls is ensuring content is developed into engaging content, repurposed and then leveraged.
All businesses need to invest in their brand and this goes way beyond a logo. Your brand needs to reflect the company ethos and be embedded into your business for it be successful on the outside. We can help with developing a brand positioning and brand identity. This may involve running a brand workshop and conducting market research.
Thought leadership content
As a growing area of marketing, thought leadership is crucial to the future of many businesses. However, developing content is time-consuming and requires the right skills. We can help lead or support in this area developing different assets from infographics, to case studies.
Struggling with content ideas for your social platforms and website blog? Sharp Thinking can help to create a content plan for your business making it easy for you to implement.
MENTORING AND CONSULTANCY
General day to day support
Not all businesses are ready for a strategy with priorities changing frequently. Sometimes businesses need an extra resource for someone to roll their sleeves up and get stuck in. Sharp Thinking can also support a business with more tactical activities and implementation.
Some businesses like the idea of having a mentor to check in with them on a monthly basis, hold them accountable and see the progress that is being made.
There is a huge benefit in taking time out and conducting regular evaluations on your marketing activity to measure success. It is easy to neglect this and often reviews are neglected. Sharp Thinking can empower your staff, ensuring this happens on a regular basis.