Tailored pricing to suit your needs
I'm happy to work in a way which suits your business, on a project, retainer or pay as you go basis.
Retainers are available when booking a minimum of 2 days in advance. Perfect for businesses requiring regular support and giving you peace of mind that you have my time secured. Retainer packages must be paid in full before work commences and hours utilised within one calendar month of the agreed start date.
Sometimes it’s easier to set a fixed price for a particular project. Sharp Thinking
provides a full breakdown of all costs involved. Projects are invoiced 50% upfront and 50% upon completion.
For Micro businesses
I understand that marketing is a huge investment particularly if you're a micro-business, so I offer entry-level packages* making marketing planning more accessible.
A deep dive into your business where we start to formulate insight and make recommendations for the year
Includes half a day prep, 2-hour meeting and 10-page action plan plus follow up call
The day will involve a detailed look at your business aligning business objectives with marketing objectives, a discussion around those all-important numbers (your website traffic, your social media engagement, your sales forecast, your costs) to identify insights and make strategic recommendations, a review of marketing activities and identify key learnings, the business vision for the year, a brief look at your competitors, a closer look at your customers through development of audience personas, articulating your brand vision, a review of your product portfolio, devising a channel plan, a quick look at your website and setting KPIs for the year
From £850 ex VAT
A bespoke marketing strategy based on in-depth insight and a detailed plan for the year
Includes 5 days of my time for strategic planning, an initial meeting, a full presentation and proposal (minimum of 25 pages) covering an internal audit analysing your website (looking at Google Analytics), a competitor review (looking at 4 competitors and benchmarking you against them looking at branding, marketing & social media), analysis of your customer database, review of your brand positioning, a look at your target audience creating audience personas, brand positioning and messaging, channel recommendations, a calendar plan, setting a marketing budget and developing KPIs
Will also look at social media (if required) and make 1 page of recommendations
Includes an initial face to face consultation, will require management information including sales, costs, some customer data & website and social media analytics
From £1,700 ex VAT
Ongoing monthly support for micro-businesses based on a minimum of 3 months including 2 x 1 hour zoom meetings, prep and follow up before meeting
You can set the agenda each month and cover any aspect of marketing from messaging, SEO, social media and content marketing
Together we can set monthly goals so you can monitor your progress
From £300 per month ex VAT
*These packages are for microbusinesses that have under 10 members of staff and/operate with a turnover of under £100k. All packages require you to complete a business questionnaire 3 days before we meet. 50% of payment will be invoiced upfront.