Tailored pricing to suit your needs
For Micro businesses
I understand that marketing is a huge investment particularly if you're a micro-business, so I offer entry-level packages* making marketing planning more accessible.
A deep dive into your business where we start to formulate insight and make recommendations for the year
Includes 2 hours prep, 4-hour meeting and 10-page action plan plus unlimited emails for 1 month afterwards
The day will involve a detailed look at your business aligning business objectives with marketing objectives, a discussion around those all-important numbers (your website traffic, your social media engagement, your sales forecast, your costs) to identify insights and make strategic recommendations, a review of marketing activities and identify key learnings, the business vision for the year, a brief look at your competitors, a closer look at your customers through development of audience personas, articulating your brand vision, a review of your product portfolio, devising a channel plan, a quick look at your website and setting KPIs for the year
From £445 ex VAT
A bespoke marketing strategy based on in-depth insight and a detailed plan for the year
Includes 5 days of my time for strategic planning, an initial meeting, a full presentation and proposal (minimum of 40 pages) covering an internal audit analysing your website (looking at Google Analytics), a competitor review (looking at 4 competitors and benchmarking you against them looking at branding, marketing & social media), analysis of your customer database, review of your brand positioning, a look at your target audience creating audience personas, brand positioning and messaging, channel recommendations, a calendar plan, setting a marketing budget and developing KPIs
Will also look at social media (if required) and make 1 page of recommendations
Includes an initial face to face consultation, will require management information including sales, costs, some customer data & website and social media analytics
From £1,499 ex VAT
Ongoing monthly support including emails and 1x 2 hour phone call/meeting
You can set the agenda each month and cover any aspect of marketing from branding, SEO, social media and content marketing
Together we can set monthly goals so you can monitor your progress
From £200 per month ex VAT
*These packages are for microbusinesses that have under 10 members of staff and/operate with a turnover of under £100k. All packages require you to complete a business questionnaire 3 days before we meet. 50% of payment will be invoiced upfront.
I'm happy to work in a way which suits your business, on a project, retainer or pay as you go basis.
Pay as you go
By opting for this you need to book a minimum of half a day. This is the perfect option if you require occasional ad-hoc support. I log my time, so you only ever pay for the time I spend working for you. My day rate is £375 - £400 ex VAT dependent on the work involved.
Retainers are available when booking a minimum of 2 days in advance. Perfect for businesses requiring regular support and giving you peace of mind that you have my time secured. Retainer packages must be paid in full before work commences and hours utilised within one calendar month of the agreed start date.
Sometimes it’s easier to set a fixed price for a particular project. Sharp Thinking
provides a full breakdown of all costs involved. Projects are invoiced 50% upfront and 50% upon completion.