5 ideas to promote your small business
Updated: Dec 31, 2019
5 ways to get your business on track
A simple seasonal makeover is an effective way to keep your customers engaged throughout the year . And, it doesn't need to cost much.
Here are 5 simple tips for some seasonal marketing:
1. Create a punchy promotion
Rollout a summer offer, particularly if it may be a slow time of year. This is a good way to attract attention and generate interest. Be creative and timely with your promotions. Promotions can boost sales, give you a talking point and help you stand out from the crowd.
Also think of key dates coming up and who you could partner with to create the perfect package for your customers. Always ensure there is a strong business fit with the 3rd party you align yourself with from target audience profile to brand values.
2. Create a summer blog post
Devise summer blog posts providing relevant and timely tips. For example, if you are a photographer, you could do a feature on ‘how to get the perfect shot on holiday’. If you are a personal trainer, offer some tips on how to work out on holiday or continue exercising with the kids at home. This gives you a different angle to talk about.
3. Invest in pop up shops
Warm weather means outdoor events. This doesn’t have to apply to just those that have a retail store. Look at how you can participate in things like summer fetes or festivals. Pop-up events are a great idea this time of year, especially in places where people will be in the mood for your products. Ensure you then remember to promote via your social media channels.
4. Refresh your imagery
Think about the time of year and update your website with more relevant imagery that has a summer feel. Think sunny beach shots, flowers, blue skies and being outdoors. This doesn’t have to cost you any money. You can use free photo libraries like Pexels who have thousands of high quality images available. You can also update your business head shots and feature you outdoors to create more of a summer vibe.
5. Host an event
Summer means warm weather, outdoor events and summer drinks parties. So why not throw an event to get your customers together? It doesn’t have to be an expensive or formal affair. You could get partners involved or invite an inspirational guest/speaker along.
I hope this has given you some quick and easy ways to rejuvenate your marketing over the months ahead. There are so many ways you can leverage the summer period and make it work for your business. For more free tips on marketing your business, feel free to visit my blog www.sharpthinkingmarketing/blog
Need some further help with your marketing. Would you benefit from a free 30 minute consultation? Then please get in contact.