How to get maximum value from market research
A client case study : Inno Construction The challenge Having seen customer demand change dramatically during the first lockdown, we...
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nat sharp
- Jun 25
- 7 min
10 ways to promote your business this summer
How to ensure your small business boosts sales this summer: the year of the staycation With so much uncertainty and continual change with...
nat sharp
- Jun 21
- 6 min
7 reasons to use direct mail
The benefits of using direct mail in your marketing We’ve always been a big direct mail (DM) advocate and get excited about planning a...
nat sharp
- May 20
- 3 min
5 reasons to enter your business into awards
What are the benefits of winning awards as a small business? Have you considered entering your business into an award? If not, then why...
nat sharp
- May 14
- 7 min
Why small businesses should do market research
Essential tips to get your business started with market research We can’t deny how the pandemic has had a huge impact on our behaviours,...
nat sharp
- May 6
- 5 min
How to create a SWOT Analysis for your business
What is a SWOT Analysis? We're big fans of a SWOT Analysis at Sharp Thinking. It is a default part of our marketing methodology when...
nat sharp
- May 5
- 4 min
What is a competitor audit?
How well do you know your market? It’s quite understandable many business owners, especially small ones, spend all their time focused on...
nat sharp
- May 3
- 2 min
5 ways to promote your business over the summer
How to keep your business on track A simple seasonal makeover is an effective way to keep your customers engaged throughout the year. ...
nat sharp
- Apr 1
- 3 min
Why infographics could be your best content investment
The effectiveness of infographics in marketing As content marketing continues to be a staple ingredient in any business marketing recipe,...
nat sharp
- Jan 2
- 5 min
Essential marketing activities during COVID-19
A checklist to keep your marketing on track during the pandemic Most of us never thought we would be starting the new year with a...
nat sharp
- Dec 29, 2020
- 4 min
Time saving apps for small businesses
10 of the best apps to help with marketing your small business and save you time There are so many apps available to make planning and...
nat sharp
- Dec 15, 2020
- 1 min
Marketing trends for small business owners to act upon for 2021
Get your business in shape for 2021 What an extraordinary year it has been and who could have predicted the major events of this year. ...
nat sharp
- Dec 2, 2020
- 2 min
5 reasons to develop a customer charter for your small business
Why developing a customer charter can instil purpose in your staff and convert more business For any business small or large, putting...
nat sharp
- Dec 1, 2020
- 4 min
When should you outsource your marketing?
Which step to take with your marketing - inhouse or to outsource? When small businesses reach a certain size, they think about the...
nat sharp
- Nov 19, 2020
- 7 min
Marketing tips for small businesses in 2021
5 major marketing trends to accelerate your small business Whatever way you look at it, 2020 was a tough year for most SMEs battling...
nat sharp
- Oct 19, 2020
- 5 min
8 Christmas marketing ideas during COVID-19
How to optimise holiday marketing in a global pandemic There is no question that Christmas isn't going to the be the same this year and...
nat sharp
- Oct 15, 2020
- 3 min
How to map your customer journey
Ensuring your business is on the right path Do you know how your target audience and existing customers research, consider, show interest...
nat sharp
- Sep 14, 2020
- 4 min
Communicating your business lockdown story
A year on and we're so inspired by stories of how so small independent businesses changed their businesses overnight to survive. This...
nat sharp
- Sep 8, 2020
- 4 min
How much should I spend on marketing my small business
Preparing and owning a marketing budget is essential for small businesses. Without a marketing budget, you’ll run the risk of over or...
nat sharp
- Jul 28, 2020
- 7 min
How to measure your marketing
Is your marketing performing well? Are you measuring the impact your marketing is having on your business? Are you delving into any of...