How to get your marketing right during the festive season Financial uncertainty will continue to shape consumer spending this Christmas. However, despite tighter budgets, shoppers still plan to spend, just more thoughtfully. Adobe’s  2025 Holiday Shopping Report forecasts UK online holiday spending to reach £26.9 billion, up 4.2 % year-on-year, with Black Friday predicted to hit £1.19 billion in daily sales. Meanwhile, Accenture’s  Holiday Shopping 2025 report shows 87% of sh

A practical guide for small business owners who want to improve sales and marketing strategy Do you know how your customers really find, evaluate, and decide to buy from you? For so many businesses, the customer journey is something they haven’t mapped out, but it’s one of the most valuable exercises you can do to improve sales and marketing results. When you understand every step your customer takes, you can: See where people discover you, research you, and finally decide to

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