nat sharpJan 216 minGDPR and marketing - what does it mean for a small business?It has been a while since the General Data Protection Regulation (GDPR) was the talk of the town. But it is here to stay, and many businesses still find it ...
nat sharpNov 4, 20194 minChristmas marketing ideas5 ways to light up your business this Christmas Even if you operate in business to business, don't think you can't leverage the busiest period on the retail ...
nat sharpJun 26, 20191 minFree infographic - how to create a sales strategyHere are few sales facts collated by Hub Spot: More than 40% of salespeople say prospecting is the most challenging part of the sales process, followed by cl...
nat sharpJun 24, 20194 minHow to create the perfect sales pitchWhat are the ingredients to a great sales presentation? You’ve spent months targeting the right prospects. They’ve finally agreed to meet you. You get to the...
nat sharpJun 22, 20196 minSales and marketing glossaryDemystifying sales and marketing jargon Like marketing, there are a lot of specific terms used in sales. I’ve tried to capture some of the main terms I feel ...
nat sharpJun 11, 20195 minShould you prioritise sales or marketing as a start-up?Are sales and marketing two peas in a pod? Sales and marketing are so closely interlinked, yet they often are two roles that get confused within a business. ...
nat sharpApr 23, 20195 min7 reasons to use direct mailThe 7 wonders of direct mail I’ve always been a big direct mail (DM) advocate and get unusually excited about planning a new direct mail campaign. DM can be...
nat sharpApr 10, 20194 minHighlights from the B2B Marketing ShowWhat an action packed 2 days at the B2B Marketing Expo in London at the end of March. There was an incredible line up of speakers, 500 master classes and sem...
nat sharpApr 5, 20183 min10 tips to create a thought leadership programme How does a small business create thought leadership? With careful planning, a small business can build an engaging thought leadership programme. Too often, ...
nat sharpMar 26, 20181 minWhat does a B2B customer journey look like?Some fascinating trends revealed by The Boston Consulting Group which have a huge impact for those of us that wok in business-to-business. Mobile is driving ...
nat sharpMar 6, 20182 minHow to map your customer journeyEnsuring your business is on the right path Mapping out your customer journey is an extremely useful exercise. It will help you: - identity any gaps in your...
Natalie SharpJan 21, 20183 minWhat is thought leadership?Thought leadership is regularly talked about in the business world but is it just another annoying industry buzzword and more content that is produced? Is co...
