How to get maximum value from market research
A client case study : Inno Construction The challenge Having seen customer demand change dramatically during the first lockdown, we...
Search
nat sharp
- Jun 21
- 6 min
7 reasons to use direct mail
The benefits of using direct mail in your marketing We’ve always been a big direct mail (DM) advocate and get excited about planning a...
nat sharp
- May 14
- 7 min
Why small businesses should do market research
Essential tips to get your business started with market research We can’t deny how the pandemic has had a huge impact on our behaviours,...
nat sharp
- Dec 29, 2020
- 4 min
Time saving apps for small businesses
10 of the best apps to help with marketing your small business and save you time There are so many apps available to make planning and...
nat sharp
- Dec 15, 2020
- 1 min
Marketing trends for small business owners to act upon for 2021
Get your business in shape for 2021 What an extraordinary year it has been and who could have predicted the major events of this year. ...
nat sharp
- Dec 2, 2020
- 2 min
5 reasons to develop a customer charter for your small business
Why developing a customer charter can instil purpose in your staff and convert more business For any business small or large, putting...
nat sharp
- Nov 19, 2020
- 7 min
Marketing tips for small businesses in 2021
5 major marketing trends to accelerate your small business Whatever way you look at it, 2020 was a tough year for most SMEs battling...
nat sharp
- Oct 19, 2020
- 5 min
8 Christmas marketing ideas during COVID-19
How to optimise holiday marketing in a global pandemic There is no question that Christmas isn't going to the be the same this year and...
nat sharp
- Oct 15, 2020
- 3 min
How to map your customer journey
Ensuring your business is on the right path Do you know how your target audience and existing customers research, consider, show interest...
nat sharp
- Jul 28, 2020
- 7 min
How to measure your marketing
Is your marketing performing well? Are you measuring the impact your marketing is having on your business? Are you delving into any of...
nat sharp
- Jun 1, 2020
- 4 min
5 free ways to ensure your business can be found on Google
Digital marketing tips for small businesses For many small businesses, we've been operating in survival mode for the last few months. So...
nat sharp
- Apr 17, 2020
- 5 min
How to communicate with your customers during a crisis
Practical communication tips for small businesses during the pandemic Our lives as we knew them have changed, invariably forever, and we...
nat sharp
- Apr 10, 2020
- 3 min
How businesses adapted during the pandemic
Finding a rhythm It’s funny how life changed so significantly in just a few short weeks. Would anyone have believed the world could look...
nat sharp
- Jan 21, 2020
- 6 min
GDPR and marketing - what does it mean for a small business?
It has been a while since the General Data Protection Regulation (GDPR) was the talk of the town. But it is here to stay, and many...
Natalie Sharp
- Jan 20, 2020
- 3 min
What is thought leadership?
Thought leadership is regularly talked about in the business world but is it just another annoying industry buzzword and more content...
nat sharp
- Nov 4, 2019
- 4 min
Christmas marketing ideas
5 ways to light up your business this Christmas Even if you operate in business to business, don't think you can't leverage the busiest...
nat sharp
- Jun 26, 2019
- 1 min
Free infographic - how to create a sales strategy
Here are few sales facts collated by Hub Spot: More than 40% of salespeople say prospecting is the most challenging part of the sales...
nat sharp
- Jun 24, 2019
- 4 min
How to create the perfect sales pitch
What are the ingredients to a great sales presentation? You’ve spent months targeting the right prospects. They’ve finally agreed to meet...
nat sharp
- Jun 22, 2019
- 6 min
Sales and marketing glossary
Demystifying sales and marketing jargon Like marketing, there are a lot of specific terms used in sales. I’ve tried to capture some of...
nat sharp
- Jun 11, 2019
- 5 min
What is the difference between business development and marketing?
What is more important - marketing or selling? Sales or business development, and marketing are so closely interlinked, yet they often...