How building your personal brand can strengthen your business and boost sales When you run a small business, people aren’t just buying your product or service, they’re buying into you. That’s why personal branding has become such an important part of marketing strategy for business owners. The way you present yourself online and offline can directly impact sales, credibility, and growth. In this blog, I’ll explain what personal branding really means, why it matters for establ

Brand positioning for small businesses: 7 steps to building a strong brand identity What is a brand? There is so much behind creating a...

Where to start building your personal brand as a business owner You may be thinking, I’m not a celebrity or interviewed by the press, so...

Why is it important to get your brand colours right? Colour psychology invokes so much conversation and can often divide people...

Why is it important to update your website? Stop neglecting your website. Updating it is not only crucial, but it also comes with immense...

Make a lasting impression with these expert tips Your personal brand is a key aspect of your business and connection with your customers....

Why are brand guidelines are a must for small businesses? Do you have brand guidelines? Or have they have been on your to-do list for a...

The effectiveness of infographics in marketing As content marketing continues to be a staple ingredient in any business marketing recipe,...

You won't regret investing in a personal branding portrait Georgina from Georgina Edwards Photography gives her expert opinion on...

The importance of choosing the right colour in your brand and marketing Colour can be very powerful, for a variety of reasons. As early...

With social media, blogs and customer newsletters, we all are frantically trying to find good quality and original photographs. If you...