The craft of copywriting
In my guest showcase this week, I talk to Nicola Withers, owner of Nicola Withers Editorial Services. Read on to find out what copywriting is all about and the value it can add.
What is copywriting all about?
Copywriting is about using the most appropriate words to convey a message to an audience. Getting the important details across without getting caught up in the minutiae and using language that will give anyone access to your brand, story, product.
Why is copywriting important?
It’s important because there we are all bombarded every day by many different types of media and as business owners, we need our messages to cut through the other noise. Copywriting is the written version of a visual shop window – telling a story through words instead of pictures, but allowing that image to be conjured up for the reader.
Why should a business use a professional copywriter?
Copywriters bring objectivity. It’s so very hard to take a step back from your own business or product and pin down exactly what you want to say. A copywriter can home in on what you want and relay it succinctly in your voice.
What value can a copywriter add?
A copywriter can also act as a sounding board for your ideas and potential consumer of your product.
What are your top tips when someone is developing their own copy?
Try to find that objectivity; don’t get het up about a title or opening sentence, that may well come later; be prepared to revisit and rewrite; get an impartial third party to look at it for you; check, check and check again – don’t rely on spell check!
For more tips on marketing your business, visit my blog the Sharp end.