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  • Writer's pictureNat Sharp

Maximise the impact of your personal branding photoshoot

Make a lasting impression with these expert tips

Your personal brand is a key aspect of your business and connection with your customers. In the era of social media dominance, it’s crucial that your personal brand is accurately and professionally represented. A personal branding photoshoot can create a distinctive and remarkable look for your brand. However preparing for such a photoshoot can often be overlooked. That's why I have compiled a list of tips and tricks to help get you the maximum value.

7 tips for a successful photoshoot:

1. Create a detailed brief

Begin planning your photoshoot by writing a brief that outlines your goals and vision for the shoot. The brief should clearly define the theme, tone, and style of the photographs. This document will ensure effective communication with the photographer and help bring your vision to life. Creating a mood board and sharing examples of photography you admire can also be beneficial.

2. Compile a shot list

Develop a list of the types of shots you want to capture during your photoshoot. Consider how these images will be used across different platforms, including blogs, social media, your website, and marketing materials. Be sure to include shots that highlight your products and services, focusing on the most important ones.

3. Consider usage and size

Think about the different platforms and channels where the photographs will be used. This will help you plan for the required sizes and orientations, such as landscape or portrait. If using the pictures on your website, a combination of portrait and landscape images may be necessary. On the other hand, if you plan to use the pictures on Instagram, square images may be more suitable. Additionally, consider any brand templates and ensure the shots align with your brand guidelines.

4. Dress for success

Pay attention to your wardrobe choices, as they can greatly impact the outcome of the photoshoot. Not all clothing looks flattering on camera, so select your attire intentionally. Don't hesitate to seek suggestions from the photographer on colours that will complement the background scenery. Wearing clothes that align with your brand's colours or theme will enhance your brand representation and make you stand out. Consider a change of clothes to mix up your photographs.

5. Incorporate your branding and company colours

Remember to infuse your branding into the photoshoot. Think about accessories and elements that can add warmth, personality, and align with your brand colours. Aim for a cohesive representation of your brand without making it appear forced.

6. Practice makes perfect

Prior to the actual photoshoot, conduct some test shots. My family (including my young children helped me!). Practice different poses at home and experiment with colours and outfits to determine what works best on camera. Also pay attention to your background and ensure it looks pristine and clutter free. This will ensure that you’re fully prepared and comfortable on the day of the shoot, and that the final result aligns with your expectations.

7. Timeless appeal

Your personal branding photoshoot should have a timeless quality that enables you to use the images throughout the year. Avoid incorporating seasonal references or themes that limit the versatility of the pictures. Ensure that the images are relevant and engaging regardless of the time of year.

Showcase your brand and values

Your personal branding photoshoot is the perfect opportunity to showcase your brand and connect with your audience. By following these tips, you can plan a successful shoot that accurately represents your brand. Be intentional and specific in your approach, and consider how your brand can be effectively portrayed in the images. Through careful planning and preparation, you’ll get the most out of the day and be over the moon with the end result.

Read more marketing tips to improve your business - 10 reasons to use Google Business Profile and why every business needs a marketing strategy.

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