Time saving apps for small businesses
10 of the best apps to help with marketing your small business and save you time
There are so many apps available to make planning and marketing easier and what better time to start than the new year. I use all of these tools to run my business and have talked about some of these in Print Week. Not only will many of them save your hours, but they have the added benefit of improving your marketing and communication, projecting a stronger brand image and give your greater control so you can see how you're performing.
Here are just a few free apps which are popular with so many businesses:
This works like a spell checker across your computer. Brilliant for checking all your documents, emails and even your website. I use the free version and find it invaluable. Never send out a spelling mistake again.
2. We Transfer
We Transfer has now been around for over a decade. It allows you to send large files. It is widely used in the creative industry to send artwork, photography, logos etc. I also use it to send large presentations to colleagues and clients. You also have the added bonus of knowing when someone has downloaded the files.
A replacement for all those post-it notes strewn about the place, easily misplaced or forgotten. This virtual pinboard allows you to manage projects or to-do lists and works on the Kanban principles of project management. Complex enough to support large projects yet simple enough to help for the day-to-day management of tasks and plans.
This planning app allows you to schedule your Instagram posts well into the future and do so from a computer allowing you to save hours each week, instead of typing away on your phone every day.
I particularly like the fact that you can see all your posts in a grid, allowing you to view how they all look together. You can also refer back to historical posts. As well as this, you can see at a glance how each post has performed and the most successful posts. You can do a lot with the free version so experiment with this first before upgrading.
Hootsuite is an easy to use scheduling tool allowing you to push out posts to all other social media platforms. You can schedule up to 30 posts in advance across 3 different platforms with the free version. Make sure you resize images though before rolling out across each platform. I use Canva to do this as it makes this really easy.
A super handy app which allows you to track your time. This is ideal if you bill out hours and work across different clients. It also allows you to see how you are spending your time so you can resource plan in the future.
Again, I use the free version. This app provides a simple way to create bespoke URLs you can use for marketing campaigns. Not only can you create memorable and short URLs, but you can measure the success of the campaign and see the number of people that have clicked on a URL. Short and memorable links are proven to increase click through rates so I highly advise using them.
The app version of Google My Business – absolutely essential for any business owner to optimise your online presence on a weekly basis. This is an incredibly easy to use app and you can build in just 5 minutes each week to your schedule to keep your profile refreshed.
It also makes obtaining customer reviews easier with built in reminders that are sent out directly from Google to your customers.
The main function I tend to use is uploading photos as well as updating your opening hours. This has been very useful during COVID-19.
A practical app allowing you to monitor your search engine optimisation (SEO) position. I use this to check where I’m appearing on Google. I must admit this is an addictive one for me, and I check my position every day whilst I’m having lunch.
Over 50% of my leads are from Google, so it is vital I maintain and protect my position and put strategies in place should my position decline (and it pretty much changes every few days!).
Not only great for Instagram posts but also ideal for incorporating all your work and best pictures into a visual montage. Ideal for showcasing case studies and most popular posts and blogs.
Keep on top of marketing for your small business
There has been no better time to get yourself organised and keep on top of your marketing too. These apps will allow you to more efficiently plan, give you complete transparency and ensure you are in control of your marketing. Many of these ideas will improve the quality of your work too. So why not try a few today and see how much time you could save.
If you think you would like some help with your marketing , I offer a 30 minute consultation to business owners. Please drop me a line and I'll see if if I can help.
Or glance through my client case studies.
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