Time saving marketing apps for small businesses in 2025
- Nat Sharp
- Nov 30, 2024
- 4 min read
12 of the best apps to help with marketing your small business and save you time
There are so many apps available to make marketing planning and implementation easier. Not only will many of them save you hours, but they have the added benefit of improving your marketing and communication, projecting a stronger brand image and give you greater control so you can see how you're performing.
Most have free entry level versions so if you're working within a tight budget, it still allows you to trial the apps and see which ones can help to transform your marketing and make you and your team ultra efficient.
Here are my top twelve:
This works like a spell checker across your computer. Brilliant for checking all your blogs, customer emails and even your website. I use the free version and find it invaluable. Never send out a spelling mistake again.
A smart app allowing you to identify keywords and understand how many people are searching each month for various words and phrases - an essential part of your digital marketing strategy. In addition you can find out how you and your competitors rank for these keywords. A must for anyone that is responsible for managing their company website and content. Note the free version is limited to a small number of searches.
ChatGPT is a brilliant, free tool that can help small businesses generate marketing strategies, campaign ideas, and compelling content in seconds. Whether you need fresh copy or creative direction, the key is crafting a detailed prompt with clear instructions. The more specific you are, the better the results—saving you time while keeping your marketing sharp and effective.
I've tested both the free and paid versions, and it's a must-have for social media content. This tool makes it easy to resize graphics for different platforms, saving you time and effort. Plus, you can upload your brand templates for a consistent, professional look across all your posts—perfect for keeping your marketing polished and on-brand with minimal hassle.
Ever get stuck with blog topic ideas? AnswerThePublic can become your new reliable content assistant. This search listening tool provides phrases and keywords people are searching for online ensuring you create content that addresses your customers pain points. The free version allows you to conduct three searches a day so should be adequate for most small businesses.
A free tool to compress images at the click of a button to ensure they are optimised for your website. Images are often one of the main factors impacting the speed of your website and vitally your technical SEO so it’s essential they’re the right size.
I use the free version. This app provides a simple way to create bespoke URLs you can use for marketing campaigns. Not only can you create memorable and short URLs, but you can measure the success of the campaign and see the number of people that have clicked on a URL. Short and memorable links are proven to increase click through rates so I highly advise using them.
Jasper is a sophisticated AI copywriting assistant that makes creating content fast and effortless. From blogs and social media posts to email campaigns and website copy, Jasper helps you generate high-quality content up to ten times faster than humans. Plus, with built-in SEO optimisation, your content is designed to rank higher in search results.
A practical app allowing you to monitor your SEO position. I use this to check where my clients are appearing on Google for particular keywords.Like many of these apps, check to see if the free version is sufficient for you, allowing you to monitor up to five keywords.
Calendly isn’t just for internal meetings—it’s a powerful marketing tool. Use it as a call to action, allowing prospects to book appointments with ease. Add it to your website, email signatures, and newsletter to streamline scheduling and improve conversions. By eliminating back-and-forth emails, Calendly saves time and makes connecting with potential clients effortless.
CapCut is a game-changer for video content marketing. You can easily create interviews with influencers, customer case studies, or repurpose long-form brand videos into bite-sized social media clips. With built-in transcription, you can quickly turn video content into blog posts and social media captions, maximising your reach while saving time.
Even the free version of Ahrefs is a powerful tool for improving your online presence. It helps you identify valuable keywords, conduct site audits, and track search rankings with ease. User-friendly and insightful, it’s a great way to refine your SEO strategy, boost visibility, and drive more traffic to your website—all without the need for expert knowledge.
Keep on top of marketing for your small business
There has been no better time to get yourself organised and keep on top of your marketing. These apps will allow you to more efficiently plan and execute your marketing whilst giving you complete transparency and control. Many will improve the quality of your work too. So why not try a few today and see how much time you could save.
Discover more tips on measuring your marketing, which social media platform to use for your business and 5 ways you can be found on Google.
If you think you would like some help with your marketing , I offer a 30 minute consultation to business owners. Please drop me a line and I'll see if I can help.
Or glance through my client case studies.
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