• Nat Sharp

8 Christmas marketing ideas

Updated: Dec 1, 2021

How to promote your business this Christmas.

How to optimise your marketing over the festive season

As a small independent business, we can but hope that we'll be able to resume our traditional marketing activities this year. However, we still need to be vigilant and be prepared to change things at a moments notice.

Here are some tips on getting it right this year:

1. Communicate, communicate and communicate

Ensure you communicate your opening hours, any special changes you’ve made to support the Christmas period as well as any restrictions you may still have in place. This includes up to date information on your website, Google My Business, social media and of course outside your premises.

Remember you want to do everything possible to create an efficient, positive experience for your customers. It is much better to be honest and upfront than overpromise and disappoint customers.

Consider the impact Christmas will have on your business and what you can do to manage this particularly in terms of stock, delays and staff availability.

2. Celebrate support

A personalised Christmas card goes a long way in building and strengthening relationships. For many of us, we still haven't been able to connect with customers in the same way we did prior to the pandemic, so receiving a thoughtful card or gift through the post is likely to be well received.

A card is an ideal way to thank customers for their support throughout the year and reconnect with lapsed clients. Always include a personalised and ideally handwritten message inside to show you've taken the time to write and put some thought into it.

Dependent on the nature of your business, you may want to say thank you with a corporate gift. Ensure you spend some time researching the right choice of gift and ensure the individual or company are allowed to receive it. Classic gifts like hampers and stationary are timeless and always popular choices.

3. Prime your retail estate

Fairy lights

No matter what business you operate in, your website is your shop window. Ensure you spend time adding Christmas imagery and highlighting products or services more sought after at this time. Equally, hide products which aren't relevant and add new product lines with greater appeal if you can fulfil easily.

Updating and changing your website regularly, also has the added benefit of improving your SEO.

4. Offer a flexible multi-channel service

Businesses must offer the consumer choice and be able to offer a seamless customer experience with click and collect and free delivery where possible.

Live Chat has become even more popular since the pandemic in both business to business and consumer markets so ensure you're taking advantage of this.

5. Exploit gift vouchers

If you haven't already, ensure you offer gift vouchers. Selecting the right corporate gift can be extremely difficult particularly if you don’t know the recipient well, so gift vouchers are an easy and convenient choice for people. Plus the gift receiver then becomes a new customer of yours.

6. Run promotions and incentives

Have some seasonal promotions to run or to fall back on to entice customers. Multi-buy discounts and bundles all work well at this time of year. And as mentioned, if you can afford to, consider free delivery costs and be mindful that reliable and fast shipping may be a deciding factor in whether to purchase.

7. This is the time for giving

Christmas is a time for giving. Why not fundraise for a cause close to your heart. If you're not sure where to start think about charitable causes that align to your ethos and company values.

Make a donation or better still, run your own virtual fundraising event. You may need to get creative, but it will show your customers the kind of business you are, and what values you stand for. A fundraising event is a good way of uniting people. Ensure you promote and show behind the scenes posts on social media as a way to raise awareness and potentially raise more funds.

If you own premises, you could use them as a drop off point for unwanted gifts. Shoebox appeals are easy to administer, have good awareness and tend to generate high participation, so could prove to be a popular and rewarding initiative.

And don't forget to support other local businesses. Give them a shout out and join forces so you're all supporting each other.

8. Use email campaigns

68% of us pay more attention to emails from companies during the holiday season, so now might be the best time to communicate to a captive audience.

You could do this in the form of a festive newsletter and incorporate a special reader promotion to communicate key news and events and show the softer more personable side of the business.

A chance to solidify relationships and celebrate support

Snowy outdoors Christmas scene

You don't need to have big budgets and resources to implement some of these ideas. Christmas is an ideal opportunity to undertake some marketing regardless of the industry you operate in and ensure your business is the the best possible place to make up for the last year.

I hope you've found these ideas helpful and good luck for the season ahead.

For more help read 5 marketing predictions this holiday season and how to conduct a year-end review of your marketing.

Or feel free to drop me a line if you would like some help with your marketing. I offer a 30 minute free consultation to businesses.

1,342 views1 comment

Recent Posts

See All
  • Untitled design - 2019-12-16T123839.458.
  • Untitled design - 2019-12-16T123902.160.
  • Untitled design - 2019-12-16T123853.944.
  • Untitled design - 2019-12-16T123847.372.