Launch of a new consumer publishing brand
After a competitive pitch, Sharp Thinking were asked to create a new brand and website for a new product to be launched in the consumer publishing industry.
More than a logo
The starting point was to conduct a competitor audit to assess who the major players were and identify best practice from a branding perspective. This allowed us to obtain real insight into the market and shape the positioning of the brand looking at brand names, straplines, colours, iconography and typography. Once we had done this and agreed the brand territory, we could start work on the corporate identity.
The style guide
The extensive competitor audit allowed us to fast track much of the brand development. A full style guide was produced which included brand values, creation of sub-brands, logo application and social media usage.
All marketing was considered as part of the launch plan including digital and offline techniques. The launch plan included detailed budget and timings recommendations on all the deliverables required.
Exceeded industry norms
The launch campaign exceeded the clients expectations. A 38% response rate was generated using direct marketing compared with an industry average of 4% and a large amount of press coverage was generated. The campaign has since won an industry award.