Marketing mentoring for a publishing house
Updated: Nov 13
Helping turn a passion into a full-time commercial business
Using their natural creativity, the company founder launched a new children’s interior lifestyle magazine, as a passion to uplift, educate and inspire families to be creative in their own homes. The publishing house came to Sharp Thinking to take the magazine to the next level.
With aspirations to grow the magazine and turn it into a full-time commercial venture, Sharp Thinking provided a mixture of business mentoring and the introduction of traditional marketing planning and practices to help adapt their business model and guide them through the business planning process.
The Approach: On a mission to be the go-to publication of kid’s interiors for parents
We began working with the company founder during lockdown via a series of sessions on Zoom. The first exercise was to understand the business and set some key objectives. A detailed SWOT analysis kicked things off, highlighting the strengths, weaknesses, opportunities and threats of the magazine, along with a review of the market and its competitors to set some benchmarks and identity key learnings.
Later we created SMART objectives. Strategic, Measurable, Achievable, Relevant and Time-bound statements enabling the magazine owner to focus on acquiring a large number of new subscribers.
The Result: Inspiring parents to create amazing rooms for their kids
With a real sense of purpose and a straight-forward plan to monetize and grow the magazine’s readership online, the business would be on the right path to success.
Greater control and focus for the business commercially
With a detailed sales forecast set out over time and a better understanding of costs in the short term and long term, the company founder could track business progress more easily each month and see where progress was being made.
A more commercially sound media pack
The media pack was refreshed focusing on the business benefits and quantifying them to acquire more advertisers and make it more commercially attractive.
Maximising web presence to drive search ranking to build subscribers
With the basics of search engine optimisation (SEO) mapped out and put in place from simple tips for on-site optimisation using Google My Business and customer reviews, the magazine started to see their rankings on Google improve, giving it the best chance of being seen and driving traffic to view, engage and ultimately convert to subscribers.
"Working with Natalie has been fantastic. Running a small business is so hard and know where best to spend my time and money is a tricky decision. Natalie has taught me so much. She’s incredibly easy to talk to and listen to. Her feedback is wonderful, she guides me in the right direction often going above and beyond and her flexibility during lockdown was very professional and appreciated! If you are unsure about investing in your marketing please take it from me, Natalie is 100% worth investing in, you will not regret it I promise." Rachel Burns, Rooomy