Marketing mentoring for a kids interior magazine

Helping a creative entrepreneur turn a passion into a sustainable business

The challenge: Making marketing manageable

A creative entrepreneur approached me with a clear goal: to turn her hobby into a commercially viable business. While she had a strong product and inspiring ideas, marketing felt overwhelming. She wanted guidance on:

• Prioritising marketing activities to deliver results

• Building confidence when presenting her business to advertisers and partners

• Developing marketing skills to implement strategies in-house

  
  

My approach: Structured, practical mentoring

Over six months, I provided one-to-one marketing mentoring and coaching, breaking down marketing into manageable, actionable steps. Each month we focused on clear tasks and practical tools the founder could implement herself:

• Understanding the business: SWOT analysis, market review, and competitor insights to set realistic objectives

• Structured planning: Monthly roadmaps, checklists, and templates to simplify execution

• Commercial focus: Sales forecasts and budgets to control costs for freelancers, design, subscriptions, and promotions

• Media and audience insight: Updated media pack and data-driven insights to attract advertisers

• Digital visibility: SEO foundations, website optimisation, and leveraging customer reviews to improve reach and subscriptions

  
  

The results: Confidence, skills, and sustainable growth

By the end of the programme, the founder had transformed both her confidence and marketing performance:

• Clarity and control: Realistic forecasts and budgets allowed smarter allocation of time and resources

• Commercially attractive marketing: Data-driven media pack improved advertiser engagement and revenue

• Stronger in-house skills: Able to implement campaigns independently and efficiently, saving costs

• Improved online presence: SEO and website optimisations increased visibility, engagement, and subscriptions

  
  

This structured approach enabled the founder to professionalise her marketing, take ownership of campaigns, and grow her business with confidence.

“Working with Natalie has been fantastic. Running a small business is so hard and knowing where best to spend my time and money is tricky. Natalie has taught me so much. She’s incredibly easy to talk to and guided me in the right direction."

Rachel Burns