• Nat Sharp

12 reasons why you need a company blog



Learn how essential a blog is for your small business


Having a company blog is essential in this day and age. However, I'm surprised how many businesses still don't have one. According to Neil Schaffer, only one-third of businesses have a blog. But here are some compelling stats to demonstrate the importance of it:


  • Businesses that blog have 126% higher lead growth than those that don't

  • 94% of the time, blog posts are shared to help someone else

  • Prioritizing your blog increases your chance of making money off of it by 13x

Still not sure, well here are 12 reasons why you can't afford to dismiss it:


1. Great for SEO

Search engines love fresh high-quality content and a blog is a perfect way to create regular new content. It results in an average of 434% more indexed pages than websites that don't blog, showing Google that you've got plenty of useful content for your audience, not to forget the links it generates too which we'll come onto in a moment.


2. Helps with internal links

An internal link is any link from one page on your website to another page on your website. These links help to guide users to other useful pages on your site increasing the time they spend on your website.


3. Aid external link building

Outbound links are those links on your website that link out to websites with a different domain name. Link building is an important SEO ranking factor and will be generated through websites linking to valued content on your site. This usually is in the form of blog posts.


4. Showcase your expertise

You can show off your knowledge and share your expertise and passion via a blog. You can use it to explore a wealth of topics that your audience will find interesting and ideally stay clear from talking about your products and services.


5. Share company news

Company news can easily be shared through a well designed blog, allowing prospective buyers to find information quickly (providing it is labelled and catalogued correctly).


6. It drives traffic to your website

Blogging leads to 55% more website visitors. It can be a very cost-effective way to increase your website traffic and introduce new audiences to your business.


7. Bring on board other experts

Not only is this a way to build your external links and aid your SEO, but it also is a way to show off your connections and offer variety, value, and expertise to your audience. Guest blogging is also a cost-effective way of generating fresh content.


8. Content for your social media & newsletters/emails

A blog should be the driving force behind your content strategy. You can easily share blog posts across your social media platforms, as well in your customer newsletters and emails. The lifespan of a blog is typically over two years, compared with an average of just a day on a social media post so it is worth every penny or minute you dedicate to creating blog posts.


9. Ensures you regularly have new content on your website

I meet with so many businesses that have not updated their website for many months (and even years!). A blog provides an easy way for you to keep your website content updated frequently. This isn't only important in generating and converting leads but again is another important part of SEO.


10. It will help convert leads

A blog will help to nurture leads and speed up the buying process. Content builds trust amongst your audience and allows you to have more in-depth relationships beyond sales conversations.


11. Build your subscribers

Blogging is used as a strategy to build your subscribers. This is because you can generate tremendous traffic if you tap into the right topics and use long tail keywords your audience are most likely to be searching for. There are many tools available to help you do this including Semrush.


12. Repurpose old content

Blogs force you to revisit old content and provide regular updates. Outdated content can be damaging to your brand, so it is a good idea to audit your site regularly. Updating old blog posts has huge time saving benefits and can be repackaged as a new blog post.


Keep calm and blog on

It is never too late to start a blog. The benefits are vast and you can expect to see an impact within six months. I promise you won't regret it.


Learn more practical marketing tips – read 10 reasons why you should have a LinkedIn presence, digital marketing trends in 2022 and how to generate great content.


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