• nat sharp

5 reasons to enter your business into awards

Updated: Dec 31, 2019

What are the benefits of winning awards as a small business?

Have you considered entering your business into an award? If not, then why not? As the phrase goes ‘you have to be in it to win it’!

This month seems to be award season everywhere. But don't think it is too late to consider entering your business.

There are many different types of awards from international industry awards to local business awards. Some awards can be expensive to enter, whilst others are free so it is always worth asking before you commit.

If you're considering entering your business into an award, then do some research first. Have a look to see what awards you can enter on a national and industry level and make a note of the deadlines. Look through ALL the award categories and read the entry criteria to check you're eligible to participate.

Here are 5 reasons to enter your business into awards:

1. Credibility

Awards provide instant credibility. They provide proof to the outside world that you have excelled in an area and are a trusted pair of hands. You can also use the award win as an official stamp or sign off on your stationery.

2. Increase awareness of your business

Awards bring publicity and increased exposure to your business. They provide an invaluable free marketing tool to introduce new people to your brand.

3. Can improve customer loyalty

Awards can aid customer loyalty. They are a reminder to your existing customers that you are a successful and high-quality business. They also provide a case study outlining your strengths and service capabilities that your existing customer base may not be aware of. This may lead to cross-sell and up-sell opportunities.

4. Content for your blog and social media

Being nominated or winning an award, is an opportunity to create some valuable content for blog posts. You can extend the reach of winning the award by publicising it further on your website and create blog articles for social media, which in turn will help with your search engine optimisation (SEO).

5. Boost staff morale

No one can disagree that awards are great for business. However, they always help internally with employee motivation. They also help with recruitment.

Some winning tips

Here are a few pointers to help prepare your entry form:

· Perfect your pitch – don’t underestimate how long it takes to prepare and write the entry form. Word limits are often imposed, making it trickier to perfect that winning paragraph.

· Think about results – results are fundamental. Write a long list of all the results you could include from website traffic to turnover and profit, projected ROI, social media engagement to customer testimonials.

· Be creative with your supporting material – ensure you read all the small print to see what you are allowed to send alongside the written entry and use this as an opportunity to impress the judges.

Good luck! And don't be disheartened if you don't win. There is always next year and writing award entry forms takes practice. You can also turn the entry into a case study you can use on your website and marketing collateral.

For more marketing tips, have a look on my blog the Sharp end. Or if you would like to discuss any element of your marketing, then please do get in touch. I offer a free 30-minute consultation to all businesses.

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