How to get more customer reviews
Updated: Dec 31, 2019
How to ask your customers for reviews
I think we would all agree that customer reviews are important. But trying to get customer reviews is harder than it seems.
Customer reviews are essential regardless of your type of business. Up to 90% of customers look at reviews before making a purchase and people spend 31% more if a business has a positive review.
Reviews can also help with search engine optimisation (SEO).
So what is stopping you from getting them?
The biggest barriers can be time and simply being embarrassed to ask. But if you don't ask you won't get, right?
Agreeing a process to capture customers reviews is a good starting point and will ensure it will happen. Make sure you agree who in the business will be responsible for capturing reviews.
There are a number of ways you can collect reviews from customer feedback forms, your website, email prompts, social media as well as local review sites.
So what way is best to capture reviews?
Ask for reviews at every opportunity - face to face as well as online. When selecting a review site to use, ensure it is easy to use and one that your customers use or will be familiar with. You can always ask your customers if you are not sure.
Some local reviews sites also have the advantage of boosting your business’ SEO and these include;
Google my Business
4 steps for get those 5 star reviews
1. Make it easy for them
Provide simple instructions of what you need and how the customer should go about it. Don't be vague or ambiguous. Often customers ask for an example or what they should say, so don't feel awkward giving detailed guidance.
2. Ask at the right time
Your timing is key. It is best to ask for reviews as soon as you have completed some work for a customer and ideally you know the work/project went well.
3. Be persistent
Don’t give up after the first attempt. Customers may need reminding a few times before they manage to get round to completing your review.
4. Leverage the reviews
Ensure you leverage the review. Use it on your website, in your customer presentations, marketing collateral, social media and PR.
Using a template
Providing a template for customers to complete, may streamline the process and ensure you get what you need from them instead of going back and forth several times. I've included some example questions you can ask customers for in-depth reviews . You can even turn the reviews into customer case studies.
1. Name, position & business
2. How long have you worked together?
3. Summarise the work you have undertaken outlining what was involved?
4. What made you select xx?
5. What is different about their offering?
6. What was it like to work with xx?
7. What was the outcome or business impact of using the product or service?
8. Please provide a short quote that we can use as a customer testimonial for marketing and PR.
Keep up the good work
It is worth persevering to get your customers to leave you that all important 5 star review. 68% of consumers form an opinion by reading one to six reviews, so you want to ensure you have a fair number of reviews. And don't forget to thank customers for the reviews afterwards. If they have posted on review sites, you can also comment on the review.
Finally, this needs to be an ongoing exercise - customers may be dubious about reviews which are several years old.
Or please contact me for a free 30 minute consultation for any element of your marketing. I would love to see if I can help.