Common pitfalls in corporate communications Running a small business can often mean wearing multiple hats. This means you're under...

The benefits of using direct mail in your marketing We’ve always been a big direct mail (DM) advocate and get excited about planning a...

We all recognise how the world of business can be so unpredictable and operating in a global pandemic has put all of us to the test. ...

A checklist to keep your marketing on track during the pandemic Most of us never thought we would be starting the new year with a...

Get your business in shape for 2021 What an extraordinary year it has been and who could have predicted the major events of this year. ...

Why developing a customer charter can instil purpose in your staff and convert more business For any business small or large, putting...

5 major marketing trends to accelerate your small business Whatever way you look at it, 2020 was a tough year for most SMEs battling...

Helping turn a passion into a full-time commercial business Rooomy is a children’s interior lifestyle magazine with a clear vision and...

A year on and we're so inspired by stories of how so small independent businesses changed their businesses overnight to survive. This...

Preparing and owning a marketing budget is essential for small businesses. Without a marketing budget, you’ll run the risk of over or...

The importance of choosing the right colour in your brand and marketing Colour can be very powerful, for a variety of reasons. As early...

You're probably familiar and may have placed adverts in publications. But did you know there are more ways you can leverage the power...

Digital marketing tips for small businesses For many small businesses, we've been operating in survival mode for the last few months. So...

Measuring customer satisfaction We all know we need to aim to provide a good customer experience. But are you aware of all the benefits...

Practical communication tips for small businesses during the pandemic Our lives as we knew them have changed, invariably forever, and we...

Finding a rhythm It’s funny how life changed so significantly in just a few short weeks. Would anyone have believed the world could look...

Marketing consultancy turns two years I can’t believe it.  It has been a whole 730 days since I set up Sharp Thinking. My dream started...

It has been a while since the General Data Protection Regulation (GDPR) was the talk of the town. But it is here to stay, and many...

I'm delighted to be featured in the Sage blog giving my technological trends for 2020 with a marketing spin of course! Technological...

What an incredible year it has been with a real mix of personal and professional achievements. And an even more life changing decade for...