Uncovering the true performance of your marketing This is the right time to do a mop-up of your marketing and undertake some general...

How prepared are small businesses this winter? For many UK businesses, 2021 is a make-or-break year. Although we've seen positive signs...

Common pitfalls in corporate communications Running a small business can often mean wearing multiple hats. This means you're under...

Do you know your target audience? Spending time gathering data on your business and doing market research with customers and prospects is...

A client case study : Inno Construction The challenge Having seen customer demand change dramatically during the first lockdown, we...

What are the benefits of winning awards as a small business? Have you considered entering your business into an award? If not, then why...

What is a SWOT Analysis? We're big fans of a SWOT Analysis at Sharp Thinking. It is a default part of our marketing methodology when...

How to keep your business on track A simple seasonal makeover is an effective way to keep your customers engaged throughout the year. ...

A checklist to keep your marketing on track during the pandemic Most of us never thought we would be starting the new year with a...

Get your business in shape for 2021 What an extraordinary year it has been and who could have predicted the major events of this year. ...

Why developing a customer charter can instil purpose in your staff and convert more business For any business small or large, putting...

5 major marketing trends to accelerate your small business Whatever way you look at it, 2020 was a tough year for most SMEs battling...

Ensuring your business is on the right path Do you know how your target audience and existing customers research, consider, show interest...

A year on and we're so inspired by stories of how so small independent businesses changed their businesses overnight to survive. This...

Preparing and owning a marketing budget is essential for small businesses. Without a marketing budget, you’ll run the risk of over or...

You're probably familiar and may have placed adverts in publications. But did you know there are more ways you can leverage the power...

Measuring customer satisfaction We all know we need to aim to provide a good customer experience. But are you aware of all the benefits...

Practical communication tips for small businesses during the pandemic Our lives as we knew them have changed, invariably forever, and we...

Finding a rhythm It’s funny how life changed so significantly in just a few short weeks. Would anyone have believed the world could look...

It has been a while since the General Data Protection Regulation (GDPR) was the talk of the town. But it is here to stay, and many...